A brand the South knows and loves, one that I have had the honor of working with over the past couple of years.
A Gulf Coast staple with New Orleans soul — Half Shell Oyster House blends Southern hospitality, coastal flavors, and a bold brand presence that feels a little bit like “welcome home”
Marketing Director
Social Media (Content Creation, Copywriting, Scheduling, Management)
Review Site Management
Billboards and Print Advertising
Sponsorships / Partnerships
Ad Creation and Graphic Design
Brand Photography
Local Programs and Events in all Markets
Menu Design and Creation
Paytronix Software Management
Website Design, Creation, and Management
Paid Digital
Restaurant Signage and In-store Advertising
Liaison for the company & local market organizations such as Chambers, etc.
2023 - Current | As Director of Marketing for Gulf Coast Restaurant Group, I oversee the following areas for Half Shell Oyster House:
Video — Reel Highlights
Brand Photography
Social Media Management
Develop and execute social media strategies across Instagram and Facebook for 14+ Half Shell Oyster House locations
Plan and schedule content using Meta Business Suite and other scheduling tools like Hootsuite to ensure consistent brand presence
Create original graphics, photography, and reels to highlight menu items, seasonal features, and in-store promotions
Write compelling, on-brand captions to drive engagement and maintain voice consistency
Respond to guest messages, comments, and reviews to foster community engagement and uphold brand reputation
Collaborate with kitchen and front-of-house teams to capture timely, high-quality content
Launch and manage targeted social media ad campaigns to promote events like new locations and menu launches
Monitor analytics and performance insights
Coordinate partnerships and giveaways to increase brand visibility and follower growth
Lead creative direction for seasonal campaigns and collaborate on promotions
Managed 15 social media accounts for multiple Half Shell Oyster House locations, reaching a combined audience of over 85,000 followers
IG THREAD AFTER
IG THREAD BEFORE
Website Design, Creation, and Management
Designed, built, and fully manage the Half Shell Oyster House website, including all content updates, menu management, and direct customer communications.
