The Coast’s Favorite Steakhouse and Home to the Coast’s First Bourbon Society
Where Southern comfort meets steakhouse sophistication — Rack House blends bold flavors, bourbon culture, and warm hospitality into a distinct dining experience rooted in the heart of the Gulf Coast.
Marketing Director
2023 - Current | As Director of Marketing for Gulf Coast Restaurant Group, I oversee the following areas for The Rack House:
Social Media (Content Creation, Copywriting, Scheduling, Management)
Review Site Management
Billboards and Print Advertising
Sponsorships / Partnerships
Ad Creation and Graphic Design
Brand Photography
Local Programs and Events in all Markets
Menu Design and Creation
Paytronix Software Management
Website Design, Creation, and Management
Paid Digital
Restaurant Signage and In-store Advertising
Liaison for the company & local market organizations such as Chambers, etc.
In addition to managing Rack House’s digital presence, I lead all creative and communication efforts for the Rack House Bourbon Society — including monthly tasting newsletters, email marketing, branded photography, custom graphics, and management of a dedicated private Facebook group of bourbon enthusiasts.
Video — Reel Highlights
Brand Photography
Social Media Management
Focused on crafting a clear, consistent digital identity for Rack House, I’ve developed a social media presence that reflects its bold, bourbon-forward personality.
Develop and execute social media strategies across Instagram and Facebook
Plan and schedule content using Meta Business Suite and other scheduling tools like Hootsuite to ensure consistent brand presence
Create original graphics, photography, and reels to highlight menu items, seasonal features, and in-store promotions
Write compelling, on-brand captions to drive engagement and maintain voice consistency
Respond to guest messages, comments, and reviews to foster community engagement and uphold brand reputation
Collaborate with kitchen and front-of-house teams to capture timely, high-quality content
Launch and manage targeted social media ad campaigns to promote events like new locations and menu launches
Monitor analytics and performance insights
Coordinate partnerships and giveaways to increase brand visibility and follower growth
Lead creative direction for seasonal campaigns and collaborated on promotions
IG THREAD BEFORE
IG THREAD AFTER
Website Design, Creation, and Management
Designed, built, and fully manage the Half Shell Oyster House website, including all content updates, menu management, and direct customer communications.
