BRANDING + MARKETING
Modern coastal dining with deep Gulf Coast roots — Catch 110 blends fresh seafood, timeless flavors, and a polished brand presence that celebrates where land meets water.
2024 - Current | As Director of Marketing for Gulf Coast Restaurant Group, I oversee the following areas for Catch 110:
Marketing Director
Social Media (Content Creation, Copywriting, Scheduling, Management)
Review Site Management
Billboards and Print Advertising
Sponsorships / Partnerships
Ad Creation and Graphic Design
Brand Photography
Local Programs and Events
Menu Design and Creation
Paytronix Software Management
Website Design, Creation, and Management
Paid Digital
Restaurant Signage and In-store Advertising
Liaison for the company & local market organizations such as Chambers, etc.
Branding and Logo Creation
From concept to launch, I created the full visual identity for Catch 110 — including the logo, color palette, typography, brand photography, and website. Every element was designed to reflect the restaurant’s modern coastal vibe and connection to Gulf Coast heritage.
Video — Reel Highlights
Brand Photography
Social Media Management
Launched and developed the social media presence for Catch 110 from the ground up — introducing the brand, growing a loyal following, and building community engagement through strategic content and relationship-driven marketing.
Launched and manage all social media platforms for Catch 110, creating a consistent and engaging brand voice
Develop and execute content strategy to introduce the new restaurant, showcase menu offerings, and build an organic following
Collaborated with local media outlets, magazines, and food bloggers to drive awareness and promote brand storytelling
Lead social media campaigns in coordination with advertising partners, including “Women in Business” spotlights, local commercials, and menu launches
Engage with the community through comment management, local shoutouts, and timely response strategies to foster brand loyalty
Create and schedule content across platforms, including photography, copywriting, and reel creation to support launches, events, etc
Plan and schedule content using Meta Business Suite and other scheduling tools like Hootsuite to ensure consistent brand presence
Create original graphics, photography, and reels to highlight menu items, seasonal features, and in-store promotions
Write compelling, on-brand captions to drive engagement and maintain voice consistency
Website Design, Creation, and Management
Designed, built, and fully manage the Half Shell Oyster House website, including all content updates, menu management, and direct customer communications.
