Mugshots Grill and Bar is a restaurant franchise with 22 locations and counting in Louisiana, Mississippi, Alabama, and Florida. They are a family-friendly sports grill and bar that is known for serving award-winning burgers while “Havin’ a Good Time!”
Marketing Manager
2022-2023
Managed all social media accounts (24 accounts total)
Created and scheduled social media content using Meta Business Suite and Buffer
Monthly content calendar for all franchisees and management
Social media analytics
Review management for all locations (Google Business Suite, Yelp, Facebook)
Store marketing campaigns and promotions
Website Design and Management
Graphic Design (social media, physical marketing materials, and menu design)
Photography
TV ads for all restaurants
SOCIAL MEDIA SCHEDULING AND MANAGEMENT
Monthly content calendar and document with all of the upcoming month’s posts and captions, so that our franchisees and general managers WERE aware of what is upcoming on social media
SOCIAL MEDIA ANALYTICS
Monthly analytics of each social media page are sent to our franchisees and general managers so they can see how their pages are performing
WEBSITE DESIGN AND MANAGEMENT
Worked with a website builder, BentoBox, to design and develop a new website for Mugshots. I also managed this website on a daily basis.
MARKETING CAMPAIGNS AND PROMOTIONS
Design and execution for campaigns and promotions
GRAPHIC DESIGN
Design new items, bar menus, and core menus
BRAND PHOTOGRAPHY
Food photography and video content for all digital purposes